Privacy Policy

Lionheart Tactical ("we", "us", "our") is committed to protecting your privacy. This policy explains what personal data we collect, why we collect it, and what rights you have over it, in line with the UK GDPR and the Data Protection Act 2018.

Who we are

Lionheart Tactical is a UK-based retailer of tactical and emergency preparedness equipment. For the purposes of data protection law, we are the data controller responsible for your personal data. If you have any questions about this policy, contact us at support@lionhearttactical.store.

What we collect

Order information: your name, billing and delivery address, email address and phone number.
Payment information: processed securely by our payment providers. We do not store your full card details.
Account information: if you create an account, the details you choose to save.
Technical data: IP address, browser type, and how you use our site, collected through cookies and similar technologies.
Marketing preferences: if you sign up to our email list.

How we use your data

To process and deliver your orders and handle returns.
To provide customer support.
To send order updates and, where you've agreed, marketing emails.
To improve our website and protect against fraud.
To meet our legal and accounting obligations.

Legal basis for processing

We process your data to perform our contract with you (fulfilling orders), to comply with legal obligations, with your consent (marketing), and for our legitimate interests in running and improving our business.

Sharing your data

We only share your data with the third parties needed to run our store — for example couriers to deliver your order, payment processors to take payment, and our ecommerce platform. We never sell your personal data to anyone.

Data retention

We keep your personal data only for as long as necessary to fulfil the purposes we collected it for, including legal, accounting and reporting requirements.

Your rights

Under UK data protection law you have the right to access, correct, or erase your personal data, to restrict or object to processing, and to data portability. To exercise any of these rights, email us at support@lionhearttactical.store. You also have the right to complain to the Information Commissioner's Office (ICO) at ico.org.uk.

Cookies

Our site uses cookies to keep your basket working, remember your preferences, and understand how the site is used. You can control cookies through your browser settings.